Our Values

Ferrero has been built by generations of people who share this commitment. Commitment that translates to the pursuit of our business objectives without losing sight of our guiding principles.

Our Values

We identify ourselves with the motto: “Work, create, donate”, conceived and introduced by Michele Ferrero at the very beginning of his business pursuits. In essence we favor the “ethics of doing” over the “practice of appearing”.

About Ferrero in North America

About Ferrero in North America

About Ferrero in North America

For over 70 years, Ferrero has been creating products loved by generations. We’ve grown from a bakery in Alba into the third largest confectionery in the world. Ferrero entered the U.S. market in 1969 with Tic Tac® mints and continues to win hearts and share joy with Ferrero Rocher®, Nutella®, Kinder® and Fannie May chocolates. Ferrero Group expanded its chocolate portfolio with the addition of legendary brands, including Butterfinger®, Crunch®, Baby Ruth®, Raisinets®, and other legendary chocolate brands which are now part of the Ferrero U.S. ...

Global Presence

Ferrero in the world

Social Responsibility

Ferrero has social responsibility in our DNA. Our dedication to quality and excellence, our heritage and family values, our respect for the environment, communities, product freshness and high-quality standards all contribute to Ferrero’s code of conduct.Every year we track our progress through our Corporate Social Responsibility Report, which reflects Ferrero Group’s respect for People and the Planet. Our approach to sustainability is currently based on our social responsibility strategy: “Sharing values to create value”.Learn More

Social Responsibility

Ferrero has social responsibility in our DNA. Our dedication to quality and excellence, our heritage and family values, our respect for the environment, communities, product freshness and high-quality standards all contribute to Ferrero’s code of conduct.Every year we track our progress through our Corporate Social Responsibility Report, which reflects Ferrero Group’s respect for People and the Planet. Our approach to sustainability is currently based on our social responsibility strategy: “Sharing values to create value”.Learn More

Our Approach

For the Ferrero Group, the term corporate social responsibility has always stood for caring for people and for the local area, namely employees and former employees, consumers, families and the local communities in which it operates. These principles of social responsibility guided Ferrero's first steps in Alba and remain unchanged to this day.The Ferrero Group’s approach to sustainability is currently based on the company’s social responsibility strategy: “Sharing values to create value”.For Ferrero, the creation of shared value is a practice ...

Our Approach

For the Ferrero Group, the term corporate social responsibility has always stood for caring for people and for the local area, namely employees and former employees, consumers, families and the local communities in which it operates. These principles of social responsibility guided Ferrero's first steps in Alba and remain unchanged to this day.The Ferrero Group’s approach to sustainability is currently based on the company’s social responsibility strategy: “Sharing values to create value”.For Ferrero, the creation of shared value is a practice ...

Our Approach

At Ferrero, customer focus isn't just a value, it's something we put into practice every day, based on a sense of responsibility that goes beyond commercial goals. This responsibility is made into reality through Ferrero's nutritional strategy, ongoing innovation, the quality and freshness of its products, food safety and responsible and transparent communication. In addition, Ferrero shows a constant interest in the lives of its current employees and former employees and people living in the communities in which it operates. This commitment ...