Ferrero Advertising & Marketing Principles

Increasing worldwide attention to diet, nutrition and physical activity is of great significance to the international food and beverage community, of which Ferrero is a part.

Ferrero supports the notion that responsible commercial communications can assist consumers in making appropriate choices about food and beverage products, as well as in understanding the role of nutrition, diet and physical activity in order to achieve a globally healthy and active lifestyle. By conveying commercial communications consistent with the principles of good nutrition, balanced diet, physical activity and personal choice, industry can play an important role.

As a global industry player, Ferrero consistently applies the “Framework for responsible food and beverage communication” adopted by the ICC - International Chamber of Commerce, as well as the regional and national self–regulatory Codes developed locally on that basis. Ferrero recognizes the need for proper enforcement mechanisms to sanction or amend advertisements that do not meet the above mentioned self-regulatory requirements.

Ferrero believes that an effective self-regulation of commercial communications provides a valuable framework to best serve the consumer’s interest in receiving truthful and accurate communications. This is why Ferrero, individually as well as through the Associations to which it belongs (such as WFA, the World Federation of Advertisers, and IFBA, the International Food & Beverage Alliance), is an active player in the self-regulatory process at national, as well as international level. Within the United States, Ferrero is a supporter of the Association of National Advertisers (ANA) who acts as an advocate for companies regarding the self-process and is also an active participant of the self-regulatory process through the National Advertising Division of the Council for Better Business Bureaus (NAD) and the Children’s Advertising Review Unit of the Counsel for Better Business Bureaus (CARU).

Starting from January 1, 2012, all Ferrero Group companies worldwide adhere to a specific set of “Principles on Advertising and Marketing”. For further information please click here >