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A STORY ABOUT A FAMILY
Ferrero has been creating products loved by generations for over 70 years. We started as a small family bakery in Alba, Italy and have grown into one of the largest confectionery companies in the world. Today, the Ferrero Group’s reach extends across 55 countries on five continents with our beloved brands distributed in over 170 countries, under the global vision of our executive chairman, Giovanni Ferrero. Generation after generation, our commitment to creating value forms the basis for crafting our much-loved products in an ethical and socially conscious manner.
THE BEGINNING IN ALBA AND THE FOLLOWING YEARS
We have to return to the ‘40s to discover the roots of this success. These were the years when Piera and Pietro, Michele’s parents, transformed a pastry shop into a factory. The Ferrero’ Family was the first Italian manufacturer after World War II to open production sites and offices abroad in the confectionary sector, turning the Company into a truly international Group. These first and decisive steps forward were thanks to the products “invented” by Pietro Ferrero and his son Michele, who was then very young. Another key to success was the effective sales network organized by Giovanni, Pietro’s brother, who died in 1949.
A WORLDWIDE SUCCESS
Following the success of the company in Italy, Michele Ferrero decided to start producing also abroad. In 1956 a large plant in Germany was inaugurated and a short time later a plant in France. It was the prelude to a rapid expansion of Ferrero in Europe, with the establishment of commercial offices and production centers in Belgium, The Netherlands, Austria, Switzerland, Sweden, United Kingdom, Ireland and Spain. In the following decades Ferrero becomes global, with companies and plants in North and South America, South East Asia, Eastern Europe, Africa, Australia; and, more recently, in Turkey, Mexico and China.