Consumers Can Be Among the First to Taste the New Innovation at an Exclusive One-Day Only Pop-Up

April 20, 2022
Mint and strawberry fans alike can for the first time ever immerse themselves in the flavorful fun taste of the newest addition to the Tic Tac® portfolio, Strawberry & Cream, a delightful mix of refreshing and sweet-creamy strawberry flavors, at an exclusive one-day only pop-up event.

The Tic Tac Experience, taking place in Chelsea Market in New York City on Friday, April 28, will give fans an opportunity to enter the world of Tic Tac through a 360-degree multi-sensory experience. At each turn attendees will encounter delicious surprises that bring the iconic mint brand and Strawberry & Cream flavor to life through branded hands-on activities including a DIY label station, mix and match sample wall, interactive games, and insta-worthy photo opportunities as they take their taste buds on an adventure.

“Our fruit flavors continue to be fan favorites, so we are thrilled to launch Strawberry & Cream through our inaugural Tic Tac Experience,” said Endri Shtylla, Marketing Director, Tic Tac at Ferrero USA, Inc. “Tic Tac has had a successful year holding a top spot in the mint category and we’re proud to continue to deliver innovation to our fans and have them interact with the brand in a refreshing and exciting new way with this branded pop-up experience.”

The Tic Tac Experience will be open for consumers free of charge on Friday, April 28th from 11AM – 7PM/ET at Chelsea Market (75 Ninth Avenue, New York, NY 10011).

Tic Tac Strawberry & Cream is rolling out on shelves nationwide and is available for purchase in a 1oz single pack for $1.59 and a 3.4oz bottle pack for $3.79 in stores and online.

For more information on Tic Tac, please visit www.tictac.com. Stay up to date on all things Strawberry & Cream by following @TicTacUSA on social.

Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. For all media inquiries, please email: northamericamediainquiries@ferrero.com.