The new irresistible and indulgent snack helps bring magic to moments of family togetherness

June 14, 2023
Calling all fudge lovers! In celebration of National Fudge Day (June 16^th), Ernie and his Elves are spreading magic with the launch of Keebler® Chips Deluxe Fudgy. The latest innovation brings even more elfin goodness to the classic Chips Deluxe with delectable Fudge chunks.

The new cookie innovation is fudgier than ever, crafted with sweet chocolatey chips and indulgent fudge chunks. With every bite comes crumbly melt-in-your-mouth goodness that cookie fans have come to expect from the iconic brand. Perfect for the whole family to snack on no matter the occasion, whether you need to satisfy your sweet tooth or craving chocolatey goodness.

“We’re excited to put a new spin on our fan-favorite Chips Deluxe cookies and what better way to do it than adding in more fudge – one ingredient we know a lot about,” said Alicia Mosley, Vice President of Marketing at Keebler®. “Thanks to Ernie, Chips Deluxe Fudgy will excite your senses, creating magical memories for families, anytime, anywhere.”

Keebler Chips Deluxe Fudgy are rolling out across retailers nationwide for a suggested retail price of $4.80.

For additional information about Keebler, please visit Keebler.com and stay connected with Keebler on social media ( Instagram, Facebook, Twitter) .

About Keebler
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the elves bring magic to family moments by delighting cookie lovers. Keebler ^® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook , Twitter , Pinterest and YouTube ).

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