From IRL event to podcasts and more, fans can enjoy Nutella Biscuits as they socialize and unpack some great reads with Betches Co-founders

October 17, 2024
Nutella® #BiscuitsnBesties continues to celebrate book clubs, crafting clubs, and all the social activity gatherings that help make connections with besties - and snacking moments - better. This is because Nutella Biscuits knows that the best moments are even sweeter when you can share a great snack with your friends. To further inspire these get-togethers, Nutella Biscuits has teamed up with Betches Media, the leading platform for women’s content and culture, to launch an exclusive book club series that features books as vehicles of connection with the crunchy, golden biscuits front and center to make sure every chapter is as sweet as can be.

Nutella Biscuits’ partnership introduces the first-ever Betches Book Club. The club will kick off with a memorable night of lively discussions about the new release, The Midnight Club, between Betches Co-founders, Aleen Dreksler, Sami Sage, and Jordana Abraham, Author Margot Harrison, and attendees on October 28th at Bibliotheque in NYC. All fans are also encouraged to grab their books, biscuits, and besties and follow along as the Betches Co-founders unpack different themes from the popular thriller, Such A Bad Influence by Olivia Muenter on a custom @Betches podcast miniseries, starting November 11th.

“Nutella Biscuits are the perfect snack to share at club gatherings, so we’re very excited to be teaming up with Betches for this exclusive book club series to encourage new connections,” said Heather Ward, Senior Brand Manager at Ferrero USA. “We look forward to the many club discussions and conversations that will be enjoyed over a shared bag of Nutella Biscuits.”

“We’re thrilled to be partnering with such an exciting and delicious brand to deliver the first-ever Betches Book Club,” said Arisara Srisethnil, VP, of Marketing at Betches. “Betches was founded in friendship and fosters connection and community, so when we created the idea of this book club together to pair with Nutella Biscuits, it felt like the perfect fit.

Follow @Betches on a podcast streaming platform of choice to listen along to the virtual book club. For more information about “Betches Book Club presented by Nutella Biscuits,” follow @nutella and @betches on Instagram.