Jan. 30, 2025
Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, which makes Ferrero Rocher®, Nutella®, Kinder®, Tic Tac®, Butterfinger®, CRUNCH®, and other Valentine’s Day favorites, today released the Ferrero Valentine’s Day Index, examining consumer habits and plans to celebrate this year.

The survey uncovers that most adults prefer chocolate over flowers and would rather have a low-key celebration at home over an elaborate one.

Key findings include:
• 66% of adults say that chocolate is their favorite treat, outpacing cookies, candy and other treats
• 63% of women and 55% of men agree that celebrating at home is more appealing than going out
• 64% of women think chocolate is a stress-free way to celebrate
• 59% of adults would rather receive chocolate over flowers
• 62% of adults say a home-cooked meal is more romantic than an expensive restaurant dinner
• 52% of women believe that proposals on Valentine's Day are overrated
• 41% of men believe there should be a male equivalent to Galentine’s Day

“Valentine’s Day is synonymous with sharing joy and showing affection for those that are near and dear to us, and chocolate gifting remains a big part of that tradition,” said Jim Klein, Chief Customer Officer, Ferrero USA “As one of the leading chocolate companies in the U.S., we’re proud of the part we play in helping people celebrate the holiday when they give a box of Ferrero Rocher, a jar of Nutella, or other confectionary treats to their loved ones to make their day special.”

Ferrero has everything to make your Valentine’s Day sweet. For gifting boxes of chocolates, Ferrero Rocher®, the Butterfinger® Heart Box and the CRUNCH® Heart Box offer a sweet surprise for a friend or significant other. Mother’s® Puppy Love Cookies are perfect for sharing, snacking, or adding a sweet touch to any dessert. Spread the love with a Mini Nutella® Valentine’s Day Jar or treat someone special to miniature delights like Kinder® Mini Hearts, Kinder Joy® Valentine’s Eggs or Kinder Bueno® Mini available in Valentine’s Day packaging. All products are available at retailers nationwide in store and online while supplies last.

Survey Methodology
A nationwide study was conducted on behalf of Ferrero by Golin in partnership with Dynata among 1,000 adults aged 18 and older, surveyed online on January 23, 2025 examining consumer preferences and plans to celebrate Valentine's Day in 2025. The margin of error (at the 95% confidence level) is +/- 4%.