Yankee fans can enjoy exclusive Baby Ruth milkshakes and limited-edition Baby Ruth Baked Pinstripe Bars throughout the 2025 season

March 24, 2025

Baby Ruth®, the classic candy bar bursting with dry roasted peanuts, rich caramel and smooth nougat, is teaming up with the New York Yankees for a third season by bringing back beloved Baby Ruth items.

Fans can enjoy delicious treats and fun surprises from Baby Ruth as they cheer for their favorite team. There will also be exclusive retail offers at 7-Eleven. On Opening Day, Thursday, March 27, the first 400 people in select stores will receive a free Baby Ruth Baked Pinstripe Bar. From March 24 through June 24, fans will also receive $1 off when they buy one Baby Ruth candy and one Baby Ruth Baked Pinstripe Bar (with the 7Rewards app).

Additionally, Yankees Fireworks Night presented by Baby Ruth will take place on Friday, June 27 vs. the Athletics. The showstopping postgame display, which will begin immediately following the 7:05 p.m. game, has quickly become a highlight on the Yankees’ annual promotional calendar.

"We're stepping up to the plate for what promises to be a triumphant, third season with the New York Yankees," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. "Baby Ruth and the New York Yankees are iconic American brands, and we're thrilled to bring back fan-favorite treats. Whether it's our classic bars or limited-edition creations, we want fans to feel like MVPs with every sweet moment at the Stadium."

Baby Ruth will also be bringing back its beloved, limited-edition Baby Ruth milkshake – a melody of creamy chocolate ice cream, chocolate sprinkles, chocolate drizzle and whipped cream, all topped with a Baby Ruth bar. Yankee Stadium attendees will be able to treat themselves to the shake throughout the season, and Baby Ruth candy bars will be available at select concession stands.

"We are excited to continue our partnership with Baby Ruth by serving the Baby Ruth milkshake at Yankee Stadium again in 2025," said Marty Greenspun, New York Yankees Senior Vice President of Strategic Ventures. "The shake stood out as one of the most popular items on our menu last year, and our guests will be thrilled to know that it will be available at every Yankees game, along with the always-classic Baby Ruth candy bar."

To learn more about the New York Yankees and Baby Ruth partnership, as well as deals in your area, visit Baby Ruth's social platforms including Facebook, Twitter and Instagram.

About The New York Yankees®
Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 41 World Series. The club plays its home games at Yankee Stadium, which is one of New York City's most-frequented tourist destinations and home to numerous non-baseball events, including college football's Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking "NY" logo, the Yankees are among the most recognized brands in the world.