Sweet Meets Salty in The Brand’s First Flavor Innovation in Over a Decade

April 2, 2025
The highly anticipated Salted Caramel Butterfinger® is finally available. This sweet and salty limited-edition flavor takes what fans know and love about Butterfinger to a whole new level.

Salted Caramel Butterfinger enhances the classic flavor of Butterfinger® while keeping the same iconic crispety, crunchety, peanut-buttery core, now wrapped in a salted caramel-flavored coating.

“With Salted Caramel Butterfinger, we're blending two of America's favorite flavors in a way that celebrates our classic Butterfinger bar while delivering something new,” said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. “This is the beginning of an exciting new chapter for Butterfinger, with even more innovation coming soon. We look forward to delivering more unique flavor experiences.”

To celebrate the launch, Butterfinger is teaming up with The Hive, a popular coffee and bakeshop based in Hoboken, New Jersey, for an exclusive, limited-time collaboration featuring two new menu items: a Salted Caramel Peanut Butter Cinnamon Roll made with Butterfinger and the Salted Caramel Butterfinger-Flavored Latte.

Butterfinger enthusiasts can find Salted Caramel Butterfinger at major retailers nationwide now through June 2025. The limited-time Salted Caramel Peanut Butter Cinnamon Roll made with Butterfinger and the Salted Caramel Butterfinger-Flavored Latte are available now through the end of April 2025 at The Hive locations in Hoboken and Jersey City. The Salted Caramel Peanut Butter Cinnamon Roll is also available to purchase nationwide via Goldbelly.

For more information about Butterfinger Salted Caramel, visit www.butterfinger.com or follow @Butterfinger on Facebook, X, Instagram and TikTok.