Ferrero Continues to Invest in the Premium Chocolate Brand with an American Taste Profile

September 21, 2021
Fannie May®, the premium confectionery brand born in Chicago in 1920, is launching a new Direct-to-Consumer website for new and existing fans across the country to experience Fannie May’s unparalleled confections that are crafted with love, passion, and the very best ingredients.

On the new www.fanniemay.com, consumers can build custom “Create Your Own” premium gift boxes and hand select from an assortment of chocolates to share directly with loved ones. Customers can also enjoy delicious seasonal creations, including the Milk Chocolate Pumpkin Pie Spice Pixies®, which feature the perfect combination of gourmet buttery caramel infused with pumpkin pie spice and roasted pecans that are covered in Fannie May's classic milk chocolate. The new Direct-to-Consumer website is available in the contiguous 48 states.

“For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftsmanship,” said Jennifer Peterson, Brand Director at Fannie May. “As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come.”

Since acquiring Fannie May in 2017, Ferrero continues to make investments and recently renovated storefronts to reflect the American chocolate shops of the 1920s. In addition, the brand introduced new, vibrant packaging across its collection to celebrate the next century of masterfully crafted chocolate.

Fannie May favorites include Fannie May Trinidads®, Carmarsh®, Vanilla Buttercreams, Mint Meltaways®, Caramel Pecan Pixies®, Peanut Butter Buckeyes, S’mores Snack Mix, Milk Chocolate Peanut Butter Pretzels and an assortment of chocolate bars. Each chocolate product is sourced from the finest ingredients to deliver a taste experience that is second to none.

Visit www.fanniemay.com for more information. Follow Fannie May on Twitter (@fmchocolate), Instagram (@fanniemaychocolates) and Facebook (@FannieMayChocolates) for more updates on your favorite confectionery brand.

Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. For all media inquiries, please email: northamericamediainquiries@ferrero.com.