The fastest growing premium chocolate brand continues to grow under Ferrero with First-Ever Chocolate Bars and Rocky Road Chocolatier’s Mix

September 12, 2022
Fannie May, maker of the Midwest's favorite chocolate treats for over 100 years, is bringing two new innovations into the chocolate category: Fannie May Premium Chocolate Bars and Rocky Road Chocolatier’s Mix. These two new offerings will provide brand-new ways for fans to enjoy Fannie May’s unparalleled confections, whether you’re taking an indulgent moment for yourself, or if you’re on-the-go visiting family and friends.

“Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that,” said Rick Fossali, VP & General Manager of Fannie May. “I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier’s Mix allow our consumers to make even more timeless memories together, anytime, anywhere.”

The first-ever Fannie May Premium Chocolate Bars (3.5oz) will be available in four flavors: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie and Dark Chocolate Sea Salt Almond.

The new Chocolatier’s Mix line is launching in 2oz, 7.5oz and 18oz bags. Rocky Road, a nostalgic flavor innovation for the chocolate brand, is a delicious combination of crunchy pecans, almonds and fluffy marshmallows coated in Fannie May’s signature rich milk chocolate.

Both of these offerings are handcrafted with love, passion, and the very best ingredients, with no artificial colors, no artificial flavors and no preservatives. All of Fannie May’s products are made in the United States.

The new Fannie May Premium Chocolate Bars are now available on FannieMay.com and at the 50+ Fannie May retail stores, regionally at Walgreens and other regional grocers. The Chocolatier’s Mix Line is now available exclusively at Sam’s Club and Fannie May retail stores and will be available widely at club, FDM and on FannieMay.com starting in March.

Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. For all media inquiries, please email: northamericamediainquiries@ferrero.com.