The new collection encourages families to pass down their fandom from one generation to another

Feb. 23, 2023
Kinder Joy®, the delicious treat plus toy made specially to help parents create joyful moments of surprise for their children, is releasing a new limited-edition NBA collection featuring 12 iconic mascot toys representing different teams.

Designed to connect one generation of fans to the next, the new Kinder Joy line includes a range of NBA mascots including Atlanta Hawks, Boston Celtics, Charlotte Hornets, Chicago Bulls, Houston Rockets, Los Angeles Clippers, Miami Heat, Milwaukee Bucks, Orlando Magic, Philadelphia 76ers, San Antonio Spurs and Toronto Raptors.

All 12 mascot toys can be scanned in Applaydu, the app that brings Kinder Joy toys to life through augmented reality. Dedicated basketball features and experiences can also be found in Applaydu. The free app is available for download on the App Store and Google Play.

“There’s nothing more memorable than being with your kids when they watch their first NBA game,” said Miguel Zorrilla, Vice President of the Kinder Joy brand. “Whether you’re watching at home or in the stands, the NBA provides families the space to bond – and we’re hoping to play a small part in that with Kinder Joy’s new NBA collection. Our variety of mascot toys is a way families can pass down fandom from one generation to the next.”

The beloved Kinder Joy egg has one half featuring two layers of creamy deliciousness – one cocoa and one sweet milk-cream flavored – topped with crispy wafer bites filled with cocoa cream and a surprise toy inside in the other half.

The NBA mascot toy collection is now available nationwide. For more information on the Kinder® brand and where to find Kinder Joy eggs in retail, please visit www.Kinder.com as well as the pages for Kinder US on Facebook, Twitter, and Instagram.

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